BEN ABBOTT

Morrisons Sustain.

“The food system is responsible for a third of global greenhouse gas emissions. How can we make shoppers aware of the climate impact of their food consumption? 

How can we help them make more informed decisions when food shopping in order to generate lasting behavior change? 

Lowering the environmental impact of our food consumption doesn’t require a massive lifestyle change, so how do we support and enable shoppers to do so?”

For my penultimate project, I created an application design and concept that made the shopping experience for customers more environmentally friendly. This application allowed customers to scan a product’s barcode and receive detailed information on its environmental impact and source.